Electric Twin Raises $14M Funding To Grow Its AI Audience Platform

This includes a $10 million round led by Atomico, with participation from LocalGlobe, Mercuri, Samos Investments, and angel investors such as Marc Andreessen, Cal Henderson, Eric Salama, Tom Shinner, and Louis Mosley. The funding follows a previously undisclosed $4 million pre-seed round.

Founded by Dr. Ben Warner and Alex Cooper, Electric Twin builds tools that help organizations understand their audiences and make better decisions.

The platform combines survey data, large language models, social science research, and machine learning to create synthetic audience models that predict responses to messaging, product launches or strategic initiatives.

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This approach offers an alternative to traditional research methods, which are often time-consuming, expensive, and limited by fixed questionnaires and small sample sizes leaving decision-makers with incomplete insights.

Electric Twin overcomes these limitations by turning static research into dynamic digital audience models, allowing faster analysis, broader scenario testing and deeper understanding of audience perspectives to evaluate strategies more effectively.

Commenting on the company’s origins, Alex Cooper, co-founder and CEO, said that their experience leading during a crisis highlighted how often important decisions had to be made with limited information. He explained that Electric Twin was created to equip leaders with tools to better understand their audiences, interact with them in real time and anticipate likely responses or behaviours.

The funding will drive Electric Twin’s international expansion and further development of its predictive technology. The company plans to enhance its synthetic audience models and broaden the range of scenarios organizations can analyze aiming to make advanced decision-support tools more accessible to businesses worldwide.

About Electric Twin

Founded in 2023 Electric Twin helps leaders make smarter, faster decisions by building synthetic audiences that simulate human behavior. The platform delivers accurate answers in seconds rather than months. Trusted by global companies in media fintech, retail and more, Electric Twin enables deeper insights and better decision-making.