Acquisition

eBay To Acquire Depop From Etsy

Feb 23, 2026 | By Kailee Rainse

eBay Inc., a global commerce platform connecting millions of buyers and sellers worldwide, has acquired Depop, a consumer-to-consumer fashion marketplace, from Etsy, Inc. for approximately $1.2 billion in cash, subject to customary purchase price adjustments.

SUMMARY

  • eBay Inc., a global commerce platform connecting millions of buyers and sellers worldwide, has acquired Depop, a consumer-to-consumer fashion marketplace, from Etsy, Inc. for approximately $1.2 billion in cash, subject to customary purchase price adjustments.

eBay intends to fund the transaction with cash on hand. Etsy plans to utilize the proceeds for general corporate purposes, continued share repurchases and investment in its core marketplace.

The deal, which has been unanimously approved by eBay’s and Etsy’s Board of Directors, is currently expected to close in the second quarter of 2026, subject to the satisfaction of certain closing conditions and receipt of required regulatory approvals.

Bringing Depop into the fold will strengthen eBay’s C2C strategy by expanding its reach among younger, fashion-focused consumers and growing its footprint in the resale market.

As part of eBay, Depop will leverage eBay’s global scale and capabilities, including financial services, shipping solutions and programs such as Authenticity Guarantee, to support growth and improve the buyer and seller experience. eBay also plans to increase visibility of Depop’s inventory through cross-listing opportunities, boosting global demand and expanding market reach.

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Led by CEO Peter Semple, Depop is a mobile-first, community-driven marketplace where users can buy, sell, and discover secondhand fashion.

In 2025, the company generated approximately $1 billion in gross merchandise sales (GMS), including nearly 60% year-over-year growth in the U.S. As of December 31, 2025, Depop had 7 million active buyers almost 90% under the age of 34 and more than 3 million active sellers.

Founded in 1995 in San Jose, California and led by Jamie Ianonne, Chief Executive Officer, eBay is a global commerce company whose technology empowers millions of buyers and sellers in more than 190 markets around the world. In 2025 the company enabled nearly $80 billion of gross merchandise volume.

“We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers,” said Kruti Patel Goyal, Chief Executive Officer of Etsy.

“We believe this transaction is a great outcome for Etsy’s shareholders, and a positive next step for all involved. We are proud of what the Depop team has built – a truly differentiated brand and product, grounded in clear purpose and strong community – becoming one of the fastest-growing fashion resale marketplaces in the U.S. I am confident that Depop is well-positioned for its next phase of growth as part of eBay.”

About Depop

Depop is a mobile-first, community-driven marketplace for buying and selling secondhand fashion. Led by CEO Peter Semple the platform connects millions of young consumers worldwide. With strong U.S. growth, Depop empowers users to discover unique styles while participating in the fast-growing resale economy.

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