Dutch HospitalityTech Startup Toppi Secures Nearly €1 Million Funding

The funding will help the company speed up product development, grow its team, and scale its AI-driven solutions for the hospitality industry.

The round was led by X Investments, along with Ollie Dapper and William van Lith.

“What began with guidance from Ollie and William has grown into a partnership we’re proud of,” says Co-founder Will Everingham. “With fresh capital, an expanded leadership team, and new hires, we’re ready to take the next step.”

Founded in 2024 by Will Everingham and Lars van Tilburg, Toppi helps restaurants, cafés, bars, and hotels convert online interest into real-world guests.

The company offers two main products: Toppi Essential, an AI-powered platform designed to improve online visibility in a simple and affordable way, and Toppi Co-pilot, which combines AI tools with on-demand support services.

In just 18 months, over 200 hospitality businesses have used Toppi to enhance their presence, attract more customers, and achieve sustainable growth. Clients have seen impressive results, including a 206% increase in profile views, a 172% rise in website clicks, and an 89% boost in direction requests.

“We’re using Toppi for almost two years now. It helped us triple our visibility on Google and we rank on ChatGPT for our most important keywords,” said Roos Oostdam, Owner, Roos Taste & Smile.

Toppi highlights a clear challenge facing restaurants today: rapidly shifting consumer behavior in the age of AI. As search trends change how guests discover places to eat and drink, hospitality operators need modern technology to stay ahead. Toppi’s AI-driven marketing and operations tools are built to help businesses adapt to this evolving landscape.

As part of its growth, Emiel van Dongen has joined Toppi as Co-founder and CTO. Bringing over 10 years of experience in Python, AI, and data infrastructure, he will lead product development as the company moves into its next phase.

“We tried several marketing strategies they were expensive and without much success. With Toppi we see long-term results. The team is very knowledgeable and transparent,” said Karoline Newby, Manager, The Chambers Hotel

About Toppi

Toppi offers smart, affordable AI for restaurants, cafés, bars, and hotels to boost visibility and fill empty seats. Designed for modern hospitality owners, it combines AI-driven local marketing with expert support to improve online presence, automate tasks, and attract more guests—all without breaking the budget.