Dutch FinTech Startup Delfio Secures €1.5 Million Funding For Automation Platform

“The global distribution of consumer electronics remains fragmented, inefficient, and largely opaque. With Delfio, we’re creating an automated platform that utilises data to enable buyers to directly source from distributors and the open market. We take care of the process – and therefore most of the risk,” says Roy Erdmann, Co-founder and CEO at Delfio.

Delfio operates as a data-driven procurement platform that enables collective purchasing for professional buyers across Europe. By pooling demand from multiple retailers, the platform boosts buying power and secures more competitive offers from a trusted supplier network.

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It simplifies the entire procurement process—covering sourcing, quality control, logistics, and payment—so buyers only need to deal with one reliable partner.

The global consumer electronics procurement market is worth €837.4 billion, yet much of it still flows through designated local importers, limiting price flexibility for retailers. While some turn to the gray market for better deals, it comes with challenges like inconsistent suppliers, varied delivery terms, and unclear warranty processes.

Delfio aims to solve this by consolidating orders, securing better prices, and managing the full procurement journey. Though the platform officially launched this week, it’s backed by years of market experience from its founding team.

“Delfio addresses a fundamental problem in a market worth hundreds of billions. Their blend of automation, data-driven decision-making, and a strong focus on reliability uniquely positions them to transform this market. We see enormous growth potential in their approach and are excited to support Roy, Keihan, and the team in setting a new global standard for B2B procurement,” says David Zwagemaker, partner at Peak.

Delfio brings together purchase requests from multiple retailers to unlock better pricing through bulk buying, working with a network of 35,000 global suppliers for top brands like Apple, Samsung, and JBL.

The company runs logistics hubs in the US, Dubai, Hong Kong, and Amsterdam, where it manages the full procurement process. Products from verified suppliers are delivered to these hubs, checked for quantity, serial numbers, and quality, and then shipped to buyers.

To meet retailer needs, Delfio also provides the financial backing to complete large orders on their terms, while ensuring suppliers receive payment within 48 hours.

About Delfio

Founded in 2025 by Roy Erdmann and Keihan Popal, Delfio is led by a team of experienced traders and tech experts working to modernize global consumer electronics distribution.