Dutch AI Research Lab Utopian Labs Acquired By Zapier

Founded by Steven Nelemans and Robin Salimans, Utopian Labs developed highly specialized AI models focused on individual business tasks.

Their technology helps sales teams leverage AI agents for research, lead qualification, timing, and copywriting delivering functionality beyond general-purpose AI.

Following the acquisition, Nelemans and Salimans have joined Zapier to advance its AI roadmap, bringing expertise in applied AI to enhance automation and make AI tools more accessible.

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Bryan Helmig, Zapier co-founder and CTO, mentions, “Steven and Robin (co-founders of Utopian Labs) have been ahead of the curve on building AI that actually works for people. We’re thrilled to have them join Zapier as we keep expanding what’s possible with AI Orchestration.”

Nelemans says, “We’ve spent the past few years deeply focused on AI. We’ve seen firsthand that adoption is what really matters. We’ve learned that AI today creates the most value when it fits naturally into your day-to-day processes. That’s where we see the power of Zapier.”

“Zapier is perfectly positioned to fast-track how people adopt AI. We’re excited to bring our experience in building specialised agents to help make that happen even faster,” adds co-founder Salimans.

About Utopian Labs

Utopian Labs creates specialized AI Agents for sales teams, each focused on a specific task Research, Qualification, Timing, Classification, or Copywriting. These agents integrate seamlessly with existing tech stacks, helping teams automate workflows, boost efficiency, and enhance productivity across the sales process.

About Zapier

Founded in 2011, Zapier is a workflow automation platform that connects apps and software, enabling them to work together automatically. It helps businesses and individuals streamline tasks, eliminate repetitive work, and boost productivity by creating seamless integrations across thousands of applications without the need for coding.