Duolingo Acquires Animade to Strengthen Its Creative and Design Capabilities

Animade is known for creating product stories, brand content, interactive experiences, and character animations. Its work will help Duolingo strengthen its creative and design capabilities.

The acquisition will expand Duolingo’s in-house design team and help the company create more engaging products and experiences for its users. The financial details of the deal were not disclosed.

“Great products aren’t defined only by what they do, but by how they make people feel. Motion design has become a core part of how we help learners understand, enjoy, and return to Duolingo every day. Animade has built a reputation for exceptional creative craft, and bringing their team into Duolingo is an investment in the people and capabilities that will help us build even better learning experiences,” said Mig Reyes, Head of Design at Duolingo.

“Since day one, Animade has been on a mission to share joy through thoughtful design and animation. I can’t think of a more exciting place to continue that mission than at Duolingo,” said Jen Judd, co-founder of Animade.

“We’ve always believed it’s the thoughtful moments that leave a lasting impression, and that great design and bringing personality into every pixel can make technology feel more human. We’re thrilled to join a company that shares our passion for creativity, craft, and building products that genuinely bring people joy,” she added.

Founded in 2010, Animade has become known around the world for creating creative animations, interactive experiences, and product stories.

The studio has worked with some of the world’s leading technology companies and brands, helping them create engaging and memorable digital experiences.

Duolingo is best known for its popular language-learning app. It has grown into one of the most widely used language-learning platforms in the world and is the top-grossing education app on both Google Play and the Apple App Store.

The app makes learning more enjoyable through interactive lessons, daily streaks, and friends’ challenges. These features encourage users to keep learning regularly while making the experience fun and engaging.

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