Demoboost Raises €2.8M To Transform Product Demos Into Revenue Insights

The round was co-led by Digital Ocean Ventures and Rafał Brzoska’s family office RIO, with participation from B-Value.

As B2B software sales cycles grow longer and conversion rates drop, companies are looking to improve sales efficiency. Industry data shows that only a fraction of sales-qualified leads convert, resulting in significant time and resources spent on low-return opportunities.

Demoboost addresses these challenges by helping B2B software companies standardize and scale demo processes. Its platform lets sales, presales, and revenue teams create, personalize, and share product demos that buyers can explore independently or during live interactions, from guided tours to fully interactive sessions.

AI-powered tools enable teams to efficiently reuse and adapt demo environments, cutting down on manual preparation and reducing turnaround times.

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A major challenge is the mismatch between buyer expectations and traditional sales processes. Many buyers demand flexibility and responsiveness but often face rigid, structured sales journeys. This results in longer sales cycles, lower win rates and added pressure on presales teams, who spend significant time creating repetitive demo materials.

Anna Decroix, CEO and Co-founder of Demoboost, said: “As pioneers of the demo automation category, we’ve helped solve one of the hardest problems in B2B sales: creating and personalising demos at scale. What used to take weeks, then hours, now takes minutes with AI. We’ll keep improving how demos are built, but with demo creation becoming now an afterthought the real opportunity lies in what comes next. Behind every demo is a stream of data: engagement, intent, buying signals. That’s where the future is. This funding will help us build the demo-powered revenue intelligence platform of the future, giving B2B teams the tools to understand how customers buy and refine the journey with demo data as a core signal for decision-making.”

Beyond streamlining demo creation, the platform turns demos into a source of behavioral insights, tracking how stakeholders interact with content what they view, share, or revisit. This data informs sales strategy, helping teams prioritize opportunities, allocate resources effectively, and boost conversion performance across the funnel.

Demoboost will use the new funding to further develop its AI-driven demo creation and revenue intelligence capabilities, while also expanding its team across key functions to support growth.

Adam Bartkiewicz, Partner at Digital Ocean Ventures VC said: “Demoboost has a clear product-market fit – what convinced us is that they’ve been winning large, global customers from day one. The team has a deep understanding of their target audience, and it shows in product adoption and retention. With this round, they’ll accelerate international scaling and go after enterprise clients. What excites us most is that the team understands how B2B sales is evolving in the AI era and Demoboost is evolving with it. We’re thrilled to support them as they scale globally and help shape what modern B2B sales looks like.”

About Demoboost

Founded in 2021, Demoboost helps software companies deliver product demos that drive sales. Presales, sales, marketing, and customer success teams can quickly create, share and track demos, avoiding generic content, long wait times, and unstable infrastructure, while giving customers engaging, personalized experiences that boost conversions.