Cristiano Ronaldo Joins Perplexity AI As Investor And Brand Ambassador

Confirming the development in a post on X, the five-time Ballon d’Or winner said he was “proud to announce my investment in Perplexity”.

He also launched a custom AI assistant, Ronaldo Hub, allowing fans to explore unseen personal photos, browse curated questions about his life, and relive his greatest goals on an interactive pitch.

“It’s an honor to be able to partner with @cristiano and welcome him as an investor to @perplexity,” Aravind Srinivas, CEO of the company, wrote in an Instagram post. “We will work together to make Perplexity the best AI for asking questions.”

To highlight the partnership, Perplexity released a YouTube video featuring two young Ronaldo fans discussing his career milestones.

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With Ronaldo’s 650+ million combined social media followers, Perplexity aims to expand its reach in regions like Latin America, the Middle East, and Asia, where AI adoption is still growing, according to Technosports.

Perplexity is an AI-powered answer engine that reimagines search. Instead of presenting links, it provides direct, sourced responses. Combining the conversational ease of ChatGPT with the rigor of Google Scholar, Perplexity synthesizes information from multiple sources into clear, coherent answers with citations, helping users get accurate insights quickly and efficiently.