Romanian Startup Creatopy Secures $10M Series A Round Funding, from 3VC and Point Nine. They believe creativity is a powerful force that can transform the way brands and customers connect in the digital age.
High-quality and personalized creatives help companies make better ads and reach their audiences in unique ways across the customer journey. When done right, advertising should feel like storytelling.
Advertising powers much of the digital economy and has been under significant changes driven by advancements in technology and shifts in consumer behavior: from the rise of new digital channels, to higher expectations related to personalization and targeting, and new challenges regarding privacy and brand consistency.
As a consequence, the demand for visual content has increased exponentially and companies need to produce a higher number of personalized creatives, in multichannel formats, while maintaining brand consistency and quality.
Creatopy is closing this creative gap by helping brands and agencies to easily create, personalize, scale, and serve effective ads. It does this by offering an end-to-end creative workflow experience, tailored to the needs of businesses through collaboration and brand control.
The core features include the ability to design high-quality ads, to personalize and customize for effectiveness, and to serve & optimize them on digital channels.
We’re also bringing the full power of AI to enhance our solution, making the creative workflow simpler and faster, and increasing users’ capabilities to manage their creatives across all formats, channels, and markets.
Creatopy started in 2021 in a small town in Transylvania as a creative automation platform, enabling brands and agencies alike to easily create, personalize, and scale effective ads.
Our platform serves as a bridge, empowering designers to create personalized, scalable ad sets in various formats tailored for seamless delivery across channels.