CA-based Creative Force Secures $8.9M series A round funding from Export and Investment Fund of Denmark (EIFO) and Hearst Ventures, the global venture capital division of Hearst. The new funding brings the company’s total funding to $17.9 million.
Creative Force will use the funding to scale its Danish headquarters and new U.S. office in Boston and integrate generative artificial intelligence (AI) into its platform, empowering retailers and brands to harness the capabilities of AI in their creative workflows and produce superior content that is on-brief, on time and on budget.
Thomas Kragelund, CEO and co-founder of Creative Force said, “Creative Force will help retailers and brands increase their creative production tenfold,“We offer the only platform that manages the entire e-commerce content production workflow from end-to-end, so we are in a unique position to leverage generative AI to drive innovation at all stages of production, from planning to final file delivery. The investment from Hearst Ventures and EIFO will enable us to scale and holistically solve a perennial content production challenge, enabling brands to focus more on creativity and business goals.”
The workflow to produce creative content includes everything from conducting numerous photo shoots, producing videos, scanning product sample barcodes, creating 3D models, copywriting, internal and external coordination, booking models, art direction, editorial oversight, file management, post-production, retailer or channel signoff, and more.
Creative Force’s cloud-based, end-to-end workflow platform reshapes and streamlines the paradigm. It provides a single source of truth for all creative assets through every step of content production, giving brands unparalleled visibility and control over their creative operations.
Megumi Ikeda, managing director at Hearst Ventures said, “Creative Force is poised to reshape the landscape of e-commerce content creation. The company’s goal of empowering creative teams to transition from cost centers to value-add contributors within their enterprises, amplified by AI innovation that is mindful of the rights of IP holders, promises an exciting future where brands and retailers can drive sales increases and enhance customer experiences in an increasingly digital world,”.
About Creative Force
Founded in 2019 and headquartered in Holstebro, Denmark, with its U.S. headquarters in Boston, Creative Force is a privately held company backed by EIFO and Hearst Ventures.
Creative Force is the leading end-to-end workflow platform for e-commerce content creation that enables retailers, brands, and commercial studios to deliver high-quality and consistent e-commerce and editorial images, video, and copy at scale.