Copenhagen-based InsurTech Startup Leaf Secures €1.7 Million Funding

The company focuses on helping small and medium-sized enterprises (SMEs) manage their insurance and pension needs more easily through its digital platform.

The funding round was led by German investor Caesar Ventures, known for its experience in the insurance sector and past investments in successful European InsurTech companies like Clark. EIFO also participated in the round. The new funds will be used to develop and scale Leaf’s platform further.

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“Companies have traditionally had two choices: handle insurance themselves or pay an external advisor. The problem is that businesses often lack the time and understanding of insurance and pension, while external advisors lack insight into the company and don’t provide the full overview,” says Mads Gjerrild, CEO and Co-founder of Leaf.

Since launching in 2024, Leaf has helped over 600 companies improve their insurance coverage. The startup’s data shows that more than 80% of businesses either miss essential coverage, overpay for unnecessary policies, or both.

Leaf’s platform analyses thousands of data points—including accounting records—to understand each business’s insurance needs. It updates this insight daily and recommends changes when coverage is lacking or when switching providers could save money.

This way, businesses stay protected and avoid overspending—without the hassle of doing it all manually.

“Our platform continuously collects data from the business, alerts them when it’s time to change their insurance or pension setup, and matches them with the best policies, prices, and terms available in the market – tailored to their industry, size, and needs,” Gjerrild explains.

Leaf offers an all-in-one platform that gives businesses a clear overview of their insurance and pension setup. It provides ongoing recommendations to reduce risks and optimise costs, while also allowing users to report and manage claims directly from the same system.

“For too long, insurance has meant long meetings and heavy PDFs, leaving companies confused and unable to make informed decisions. We want to make insurance and pension something businesses understand – and can act on with a few clicks, without needing hours of effort or an expert degree.

“To date, Leaf has saved customers an estimated DKK 7–9 million annually in unnecessary insurance costs and helped arrange over 500 new, relevant policies. Our claim advisory has also saved several companies from financial disaster – an area that we take great pride in,” adds Gjerrild.

The goal is to empower businesses with control and the right tools to make smarter, more informed risk management decisions.

“Small and medium enterprises have been neglected for the longest time when it comes to best financial advice and coverage. The data driven, customer centric and independent approach of Leaf leads to the best outcome for SMEs. We are very happy to partner up with the great founding team” says Carolin Gabor, Partner at Caesar Ventures.

“We want to fundamentally change how things are done. This funding will help us improve our value proposition and increase automation, so we can deliver outstanding service and breathe new life into this old industry,” says Gjerrild. “We work with companies that are willing to challenge the status quo. Now we’re getting ready to scale – to help more businesses while maintaining the high standard of service our customers have come to expect.”

About Leaf

Founded in 2023 Leaf simplifies insurance for businesses by automating the broker process. It uses real-time company data and digital policies to manage coverage, ensuring businesses are always properly insured.