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Spotler Group Acquires Let’s Get Digital to Strengthen Event and Marketing Solutions

May 2, 2025 | By Kailee Rainse

Let’s Get Digital is a company from Groningen in the Netherlands that helps make events more valuable, has joined the Spotler Group, based in Rotterdam. This move helps Spotler grow its role in the events industry, including trade shows and online events.

SUMMARY

  • Let’s Get Digital is a company from Groningen in the Netherlands that helps make events more valuable, has joined the Spotler Group, based in Rotterdam.

Let’s Get Digital will help the Spotler Group reach its goal of offering a full solution that combines marketing and event technology. Together, they plan to create connected tools and services to support event organisers and marketers.

Let’s Get Digital, started in 2019, offers event technology for online, in-person, and hybrid events. The company grew quickly during the COVID-19 pandemic thanks to its tools for streaming, audience engagement, and networking.

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It helps event organisers by making networking easier, improving results for exhibitors, and saving time with automated systems. Its tools support organisers, sponsors, and attendees across different event types.

Some of the platform’s features include lead scanning, badge printing, AI-powered matchmaking, an exhibitor portal, and one-on-one meeting tools. Big events like Webwinkel Vakdagen, Event Summit, and Cloud Expo use these tools.

Lee Chadwick, CEO of Spotler Group, says, “Our mission is to empower professionals with the marketing tools they deserve to make an impact. With Let’s Get Digital joining the Group, we now offer a leading solution for large-scale trade fairs and online events.”

“This addition to our portfolio ensures that our customers, whether hosting small business meetings or major digital expos, have access to technology that evolves with their needs. Spotler Group is increasingly becoming a strategic partner for all forms of event engagement.”

Bas Krijgsman, CEO of Let’s Get Digital, adds, “I have been looking forward to this for a long time. Instead of reinventing the wheel, we can learn from a larger organisation while staying focused on what we are good at.”

The Spotler Group brings together marketing technology companies to offer helpful tools and local expertise for marketing teams. It supports over 10,000 marketers from more than 4,000 companies, helping send over 18 billion messages each year.

Spotler’s tools help businesses with email and SMS marketing, making it easy to run campaigns, send updates, and personalise messages based on customer data and behaviour.

With marketing automation, companies can send the right message to the right people at the right time. This helps improve customer engagement, attract new customers, and keep existing ones.

Spotler’s technology also connects with clients’ systems and is used for many types of communication, from marketing promotions to important service messages. The group continues to grow and add new features to support modern marketing and customer service teams.

About Let’s Get Digital

Let’s Get Digital is a company that helps make B2B events better and more successful. Their platform supports event organisers by making it easier to run events, keep attendees engaged, and handle admin tasks more efficiently.

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