
London-based Conduct, an AI platform that helps businesses understand, manage, and improve their software systems, has raised €51 million ($60 million) in a Series A funding round.
Conduct will use the new funding to expand its engineering and sales teams, improve its SAP capabilities, and add stronger support for enterprise systems such as Salesforce, Oracle, MES, and WMS.
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The Series A round was co-led by Index Ventures and ICONIQ, with additional backing from SAP, Creandum, Lucid Capital, and Booom.
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“Every major enterprise is being asked where its AI results are,” says Jan Philipp Haas, CEO and co-founder of Conduct. “The honest answer, in most organisations, is that the systems AI needs to work on today cannot be fully comprehended by humans. Decades of customisation have made them opaque, even to the people running them. The same opacity that slows people down stops agents entirely, because an agent can only act on a system it understands. Conduct makes those systems legible and operable. That is the foundation everything else depends on.”
“Enterprise systems were built to be customised,” adds Sahir Azam, Partner at Index Ventures and previous CPO at MongoDB. “That is why they are so powerful and also why they have become so difficult to operate. We are now seeing agents take over work that used to require entire teams of people, whether that is writing code, handling customer support, or running back-office operations. Conduct is going after one of the largest and least visible pools of that work: the manual labour required to manage complex enterprise IT systems at the core of business.”
“Execution speed is a critical challenge of the AI era, but core systems of record were built for stability, not change,” says Seth Pierrepont, General Partner at ICONIQ. “Conduct helps make the decades of business logic trapped inside those systems understandable and executable for the first time, removing the bottleneck at its source. We believe this makes it essential infrastructure for the next generation of enterprise AI.“
Founded in 2024 by Jan Philipp Haas, Philipp Hoefer, and Henry Thompson, Conduct helps companies make changes to their software systems much faster by identifying and explaining the complex business rules that have built up over years of software customization.
By making these rules easier to understand and manage, the platform helps businesses turn decisions into actions more quickly and efficiently.






