Sport Alliance

Sport Alliance

Sport Alliance is a leading technology provider driving the digital transformation of the fitness industry. As Germany’s market leader, it delivers a cloud-based platform that streamlines operations for gyms and international chains, using advanced technologies to simplify access to sports and optimize all key business processes efficiently.

Germany, IT

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About Sport Alliance

Sport Alliance was founded in 2011 and is a provider of innovative software solutions and services for gyms and fitness businesses. With its vision of “More Sports,” the company aims to digitize the global fitness industry by offering tools that help fitness chains, franchise systems, and independent studios manage their operations more efficiently. Its platforms enable better member engagement, streamlined administration, and enhanced digital access to fitness services, supporting both business growth and improved user experiences in the fitness ecosystem.

Legal Name

: Sport Alliance

Headquarters

: Hamburg, Germany

Business Model

: B2B, B2C

Founding Date

: 2011

No. of Employees

: 201-500

Founding Members

: 1. Alex Vassilev CEO

: 2. Thomas Stämpfli Co-Founder

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