Smart Materials was founded in 2020 with the mission to revolutionize material science through innovation and sustainability. Headquartered in the United Kingdom, the company has pioneered Zetic Foam, an advanced auxetic polyurethane material developed using a patented, scalable production method. This breakthrough material redefines comfort, durability, and sustainability across multiple industries, starting with the sleep sector. Through its own high-performance mattress brand, Huggah, Smart Materials is introducing Zetic technology directly to consumers before expanding into large-scale production and strategic licensing opportunities worldwide.