202up was founded in 2020 by Nina Binné, Justus Ettemeyer, Ivo Strugar, and Becken Beteiligungs GmbH. The company develops advanced digital solutions for project developers and real estate brokers, focusing on transforming real estate sales into a comprehensive B2B e-commerce experience. Its platform, Realtydesk, combines presentation software with interactive multi-co-browsing, video and chat communication, films, galleries, 3D flat finders, maps, and AR/VR tools in a browser-based environment that requires no downloads or software installation. The platform also automates invitation management, logging, user analytics, and evaluation while integrating additional tools such as live digital exposés. Through these technologies, 202up aims to modernize and digitize the entire real estate sales process.