Cluby funding news – Restaurant Startup Cluby Secures €2.9Million in Seed Funding

The restaurant business had a rapid digitalization due to COVID-19, which resulted in the extensive use of digital technologies such as platforms for event tickets, food delivery apps, and table booking systems.

Several major chains, such as Starbucks and McDonald's, have also developed their own apps in an effort to engage with consumers. For smaller eateries, bars, cafes, and nightclubs, on the other hand, this strategy is not economical; their options are largely restricted to social media marketing, newsletters, or tangible loyalty cards.

Several major chains, such as Starbucks and McDonald's, have also developed their own apps in an effort to engage with consumers. For smaller eateries, bars, cafes, and nightclubs, on the other hand, this strategy is not economical; their options are largely restricted to social media marketing, newsletters, or tangible loyalty cards.

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Customers of restaurants benefit from this as well, since they only need to download one app to connect with all of their favourite restaurants, bars, cafes, and nightclubs. Everything is done through a single, centralised, user-friendly app.

Kalle Ek, co-founder and CEO at Cluby said, “We saw the market need for Cluby already 5 years ago, and we launched the first prototype in the summer of 2019. But then COVID hit the restaurant industry, and therefore us, really hard. For three years, we kept our team small and improved our product in a close relationship with hand-selected restaurants. In the beginning of 2023, we decided it was time to start scaling, and since then we’ve grown both our restaurant and our user base month-to-month.

We're thrilled to finally bring Cluby to more European nations, and we're proud of what our team has accomplished thus far.

The round was headed by Vendep Capital. Pekka Koskinen, the founder of Leadfeeder, a company that specialised in discovering sales leads from website users, and co-founder of Cluby, also contributed to the money. Leadfeeder was sold overseas a few years ago in a 180 million euro deal. (Facebook). Elias Aalto, the co-founder of Wolt, a food delivery unicorn, also made an investment.

Juha-Pekka Arala, General Partner at Vendep Capital, shared: “We wanted to invest in Cluby particularly because of its amazing and experienced founding team with multiple serial entrepreneurs, including Pekka Koskinen, who led our portfolio company Leadfeeder to a successful exit with Dealfront. The second main reason is the market opportunity – there is a huge need in the restaurant industry for utilising customer data. Currently, no effective tools are available for restaurants.”

About Cluby

In 2018, Kalle Ek, Joel Leino, and Pekka Koskinen created Cluby. It employs twelve people and has raised a total of €3.2 million in investment. Cluby is a technology firm that offers restaurants the greatest tool for client loyalty and management.