CellPoint Digital Partnership news – London-based CellPoint Digital Partners with PayU GPO

The partnership will increase the payment options available to travel merchants that work with both companies, enabling more seamless entry into new regions with PayU GPO's localised offerings and alternative payment methods (APMs). PayU GPO operates across over 50 emerging markets, with a strong presence in Central and Eastern Europe, Africa, and Latin America.

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Its expertise will extend CellPoint Digital's capacity to support travel merchants in expanding their regional footprints with greater ease and efficiency. CellPoint Digital merchants have already committed to using PayU GPO, and integrations are underway.

Through the partnership, merchants will benefit from the APM Hub serving as a centralised hub for contracting and onboarding, whilst gaining access to PayU GPO's streamlined services, high approval rates, and swift payment processing.

Crucially, CellPoint Digital's merchants will, through a single integration, gain access to various market-specific options offered by PayU GPO, including alternative payment methods (APMs), which are popular in emerging markets where traditional methods are less prevalent. In Latin America, for example, APMs accounted for 39% of the region's digital commerce volume in 2022.

Merchants with a presence or plans to expand in the region can offer cash vouchers, a widely used APM in Latin America, through the PayU GPO partnership. According to CellPoint Digital's Payments Come of Age report, 31% of regional airlines plan to offer vouchers as a payment option within the next 6-12 months, compared to the global industry average of 25%.

Michiel Knoester, Partner Manager EMEA at PayU GPO said, "CellPoint Digital is a perfect partner for us to establish a strong foothold in the aviation sector. We anticipate significant interest from its merchants, who see alternative payment methods (APMs) as a key to breaking into emerging markets, where our expertise lies,".

Andy Sale, Head of Partnerships at CellPoint Digital said, "APMs are the future, particularly in Latin America and other high-growth emerging markets. PayU GPO has all the right credentials to help us expand APM offerings and enable our merchants to capitalise on localised payment solutions that better meet their needs,".

About CELLPOINT DIGITAL

CellPoint Digital is a fintech leader in payment orchestration and optimisation. CellPoint Digital's main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions from cards or alternative payment methods and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimise the routing of each transaction, increase conversion rates and minimise payment costs.

About PayU GPO

For the last 20 years, PayU GPO has been a leading online payment service provider, operating in 50+ emerging markets in Latin America, Africa, and Eastern Europe, dedicated to creating cutting-edge financial services tailored to the needs of over 450,000 merchants and millions of consumers. PayU GPO is focused on empowering people through financial services and creating a world without financial borders where everyone can prosper.