CARÁ Health funding news – Maternity Startup CARÁ Health Secures €620k in Seed Funding

Tera Ventures led the round, with Startup Istanbul founder Burak Büyükdemir participating through StartupIst Ventures. It increases the total amount of funds raised by the startups to €750k. The investment will enable the company to enhance its product and technology offerings, as well as to expand and develop in the DACH region.

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The Lancet's open-access clinical journal, eClinicalMedicine, has recently published recent findings that suggest that over 40 million women experience long-term health issues that persist for months or even years following childbirth.

The issue is so widespread that the women's health minister, Maria Caulfield, issued a formal apology to women in response to the findings of a separate study conducted in the United Kingdom, the Birth Trauma Inquiry. She stated that "maternity services have not been where we want them to be."

Through personalised support services that encompass prenatal care guidance, postpartum support, and expert advice on specific health concerns, CARÁ Health is bridging the maternity support gap by offering mothers a library of evidence-based information, curated product suggestions, targeted podcasts and masterclasses, and personalised support services.

CARÁ Health co-founder Carina Vantsi said, “As a mother myself, I know firsthand some of the situations women find themselves in during the maternity process. They’re very personal, and a lot of these stories don’t get out. Still, a lot can be done during the preparation for the birth, and this is what we’re offering with our ‘whole woman’ approach during the pregnancy period. This can also prepare women for the postpartum period,”.

In addition to a comprehensive app, CARÁ Health has physical locations in Tallinn, Tartu, and Berlin, with the latter being the most recently inaugurated. These locations provide a wide range of women's health services, including nutritionist counselling, pregnancy yoga, midwife and doula services, and gynaecology.

CARÁ Health CEO Anna Strubel said, “Based on our market research, we knew that the Berlin space opening would be successful, but we had no idea just how successful, Selling 250 slots in two weeks has validated our model beyond our home market and accelerated our foreign market rollout plans. This investment will support this and the future success of CARÁ.”

Tera Ventures’ Eamonn Carey said, “We were already impressed by CARÁ Health’s traction in its home market of Estonia, and as a relatively recent parent, I saw a huge opportunity in what they were building, and the feedback we had from their customers and users made the stars align and made the investment decision easy,”.

About CARÁ

CEO Anna Strubel, a paediatric nurse, and serial entrepreneurs Carina Vantsi and Keiro Vantsi comprise the founding team of CARÁ Health. The company, CARÁ Health, was established in early 2022 and has experienced significant growth. The Estonian HealthTech Startup of 2023 was awarded the title, and the CARÁ app is now used by one in every two expectant women in Estonia. The app has supported over 1,000 pregnancies in Estonia to date.