Borro funding news – Brussels-based Borro Secures €350k in Funding
Nov 8, 2024 | By Kailee Rainse

Borro, a startup that has created a smart deposit system for reusable cups, has raised €350k in funding. The use of reusable cups is a big challenge in the events industry.
SUMMARY
- Borro, a startup that has created a smart deposit system for reusable cups, has raised €350k in funding.
- Borro was founded by young entrepreneurs Kasper Albers and Glenn Verhaege.
For example, last summer, Tomorrowland was fined €2 million for not using reusable cups. it’s system helps solve key problems for large events, like preventing fraud, cutting staffing costs, and improving the guest experience.
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It's system links reusable cups to customers’ bank cards. When people return their cups to smart return points, their deposit is automatically refunded. This helps prevent fraud, speeds up the process, and makes the experience easier for attendees.
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Founded earlier this year, it quickly proved its technology works with a successful pilot at a major football stadium in Belgium.
Borro co-founder Kasper Albers said, “There's been an incredible amount of discussion about reusable cups in recent years, With Borro, we aim to relieve event organisers of this burden, allowing them to focus on what really matters.”
The funding round was led by Seeder Fund, with extra support from Imec.istart and private investors. This money will help it to grow its solution in Belgium and internationally.
About Borro
Borro was founded by young entrepreneurs Kasper Albers and Glenn Verhaege. The company has quickly shown the impact of its technology with a successful test at a major football stadium in Belgium. it’s system tackles important problems with reusable cups, like preventing fraud, lowering costs, and improving the visitor experience.
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