Borro Raises €1.3M To Expand Reusable Cup Deposit System Across Europe

The funding round was supported by investors including Seeder Fund, imec.istart, bluesnipe, PMV, and butterfly & elephant, the corporate venture arm of GS1 Germany.

The company previously raised €350,000 in November 2024. Borro was founded in 2023 by Glenn Verhaege, Kasper Albers, and Niels Willems.

Borro has developed an intelligent deposit system designed to support the growing shift toward reusable packaging at large events, stadiums, and festivals, driven by both regulation and sustainability goals.

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Its platform links reusable cups to a visitor’s bank card automatically refunding deposits when items are returned at smart collection points. This reduces waste while improving convenience for both event organisers and attendees.

The system also provides real-time monitoring of return rates, usage patterns, and operational performance, helping organisers optimise logistics and reduce losses. Each item is uniquely tracked to prevent fraud and ensure full traceability.

Borro is already deployed at major Belgian football clubs including Club Brugge and KV Mechelen, with millions of cups processed through its system.

The company has also joined PSG Labs at Station F and is preparing deployment at Paris’ Parc des Princes, while expanding interest grows across festivals, concerts, and entertainment venues.

“The funding will be used to further strengthen our team and accelerate our growth across Europe. We see the same challenges around reuse emerging everywhere. Our ambition is to make Borro the European reference for digital deposit systems,” said Co-founder Kasper Albers.

Explaining why the company does not use RFID technology, Glenn Verhaege, co-founder of Borro, said, “We deliberately decided not to use RFID technology like many other systems. We wanted to build a solution that is simpler and more affordable. That’s why we developed an alternative based on invisible codes that can be read through cameras. We’re happy that we’ve now been able to prove that this also works at scale.”

About Borro

Borro is a startup that offers a cashless deposit system for reusable cups and containers. Its platform helps stadiums, festivals and events reduce waste, improve cup returns and manage reusable packaging more easily through automatic refunds, live tracking, and smart collection technology.