Bootstrapped And Profitable Hello Klean Raises €1.3M Funding

re:cap, founded in Berlin in 2021 by Paul Becker and Jonas Tebbe, provides debt capital and automated financial tools to companies in Germany, the Netherlands, and the UK.

Its platform enables real-time liquidity management, forecasting, and financing. The company is backed by Entrée Capital, Felix Capital, Project A, and Mubadala Capital.

Paul Becker, CEO and co-founder at re:cap, says, “Hello Klean has achieved what few consumer brands manage to do. They scaled to over a million units sold while staying profitable and retaining full ownership. Their strong fundamentals made it possible to explore different growth scenarios on our platform and shape a funding plan that aligns strategy with capital. We are excited to support them as they expand globally.”

Hello Klean began as a self-funded project backed by £75,000 in personal savings, created to address the often-overlooked impact of shower water impurities on hair and skin. Seeing a gap between large water-softening systems and ineffective filters, the founders developed a product line built through design thinking and rigorous lab testing, designed to fit seamlessly into everyday bathrooms.

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Since 2019, the UK-based brand has grown into a global operation with more than one million units sold, offering scientifically formulated shower filters and hair and body products that target hard water, chlorine, and heavy metals.

With its new funding, Hello Klean still fully founder-owned and operating profitably will expand working capital, meet rising demand, grow into the Middle East and new European markets, and further innovate its filtration technology.

Omer Ozener, co-founder and CEO of Hello Klean, says, “We built Hello Klean to over 1 million sold products without taking on venture capital because our unit economics allowed it. This partnership with re:cap gives us leverage to scale inventory and international operations while maintaining ownership. Most consumer brands burn cash to grow, we grew profitably first, then added fuel.”

About Hello Klean

Hello Klean is a water-focused beauty brand dedicated to uncovering and solving the hair and skin issues caused by hard water. Through expert-driven filtration and science-backed products the company delivers effective everyday solutions to improve water quality and enhance overall beauty and wellness.