Bloom & Wolf acquisition news – Amsterdam-based Bloom & Wolf Acquired Mock Flower

The owners of Mock Flower, seeking new challenges, decided to transfer the business to it, which is known for its innovative and sustainable approach to flower rentals and sales. As part of the acquisition, Mock Flower’s customers will continue to enjoy high-quality silk flowers with the exceptional service and quality that Bloom & Wolf is renowned for.

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Gwen van de Pas, founder of Bloom & Wolf said, "We are incredibly proud to accelerate our growth through the acquisition of Mock Flower," "This move allows us to offer customers even more choice and flexibility, while furthering our commitment to sustainability. We also continue to focus on international expansion to increase our reach."

Saskia Milsted, co-owner of Mock Flower, added, "We are pleased that by selling Mock Flower to Bloom & Wolf, our customers will experience continuity under a strong industry leader. In our view, Bloom & Wolf offers the most beautiful silk florals in the market, and we trust that our customers are in good hands."

About Bloom & Wolf

Founded in Amsterdam, Bloom & Wolf is a premium silk flower service that helps both B2B and B2C clients create beautiful spaces with less effort, lower costs, and a significantly reduced carbon footprint compared to fresh flowers. Customers can choose between one-time purchases or it's rental model, where bouquets can be exchanged for new ones when desired. Bloom & Wolf’s rental model is circular and sustainable.

About Mock Flower

Based in Amsterdam, Mock Flower was created with the mission of reducing the pressure on the fresh flower supply chain. The company has built a loyal clientele by offering high-quality silk flowers and personalized service to both consumers and corporate customers.