BetterPlace launches goBetter, a Unified tech brand, to Accelerate Global Expansion, invests $35 million in R&D

BetterPlace’s goBetter combines 8+ tech modules into one single platform, which the company aims to take to the global markets as a unified SaaS platform that is optimized by Generative Artificial Intelligence (AI) to revolutionize frontline workforce management.

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50% of the world's workforce is located in India, Southeast Asia, and the GCC nations, but on average more than 60% of this workforce is still unorganised. Problems have resulted from this all along the value chain. Due to the fact that less than 3% of the frontline workforce is formally skilled, enterprise efficiency is 20–25% below ideal and there is a labour shortage of more than 20%.

Additionally, due to the rapidly shifting dynamics of the global workforce, businesses are unable to tap into the full potential of their workforces, which limits their ability to expand. Less than 15% of businesses have digitised their workforce operations, so modernization and digitization are now essential for all businesses worldwide to fully realise this potential. The only way to complete this enormous task is with the aid of technology and AI.

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goBetter will help businesses on their journey to develop a strong workforce by serving as their one-stop shop. This new, integrated technology brand will enable businesses to scale their operations while enabling them to cut costs by 50% and boost productivity by 100%.

BetterPlace started as a verification software in 2015 quickly scaling up its product stack to cater to the entire value chain of frontline workforce management. 7 years later, with 8+ product modules unified into one, BetterPlace has become Asia’s largest full-stack frontline workforce management platform. With a strong focus on developing this tech-stack further BetterPlace plans to invest $35 million in R&D to strengthen its tech stack further.

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With presence in 5 countries and more than 30 million workers on their platform, BetterPlace witnessed a jump of 5.5X growth year-on-year in FY22, clocking in Rs. 275 crore in revenue and aims to become EBITDA profitable by September 2024.

About BetterPlace

Founded in 2015, BetterPlace is Asia’s largest global HCM SaaS platform that manages everything related to the frontline segment end-to-end. The company has over 30 million workers on the platform and over 1100 companies as clients.

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Being a full-stack platform solution, it solves for the hire to retire needs of the frontline workforce from jobs, insurance, gigs, and to benefits. BetterPlace has also launched their B2C platform Rocket which partners with enterprises to upskill frontline workers free of cost so that more frontline workers are job ready and enterprises have access to pre-trained frontline workforce.