Berlin Startup Zell Raises €500K For AI Sales Automation

The round was co-led by P3 Ventures, SkyDeck Europe, UC Berkeley SkyDeck, Lendlease, and Cariplo Factory, along with participation from several international angel investors and venture capital backers.

Founded by Alberto Garagnani and Moritz Beck, the company was created to solve challenges in training and managing sales teams more effectively. The founders identified a key gap between available sales performance data and the ability of organisations to act on those insights.

Zell provides an additional layer to the sales technology stack, sitting between CRM systems and conversation intelligence tools. Its platform analyses sales calls, detects behavioural signals, and generates personalised coaching plans, helping organisations improve performance through continuous, data-driven automation while reducing the manual workload of sales managers.

Read Also - Banking Circle Group Appoints Ralph Hamers As Chairman Of The Group Board Of Directors

Zell has validated its platform with enterprise and scale-up customers across multiple countries, including the United States, Germany, Italy, and Spain. Its client base includes Pack, Revenue Excellence Partners, Commerciali Digitali, Ladle and HomeTown.

Operating in a global sales management market increasingly shaped by artificial intelligence, Zell is building an AI-native category of systems designed to support the entire sales performance lifecycle from diagnosis to continuous improvement.

The new investment will support the company’s commercial expansion, team growth across engineering and sales, continued development of its AI engine and geographic expansion across Europe beyond the DACH and Italian markets.

We are building a system that executes the operational work of a sales manager while leaving strategic control in the hands of the manager. The goal is to make scalable something that still relies too heavily on human effort, added Moritz Beck, CTO and co-founder of Zell.

About Zell

Zell provides a performance visibility layer for sales teams, giving real-time insights into rep and manager performance across calls, coaching, and training. Its AI system automatically identifies gaps and improves outcomes helping organisations optimise sales performance through continuous, data-driven feedback and automation.