Barcelona’s Dolfin Raises €2.1M Seed Round To Grow Its AI Sales Compensation Platform

The round was led by Swanlaab, with participation from Archipelago Next, Inveready and Dozen.

Founded in 2023, Dolfin enables RevOps, finance, and compensation teams to design, manage, and update incentive plans without relying on spreadsheets, complex implementations or external consultants.

The platform also aims to bring compensation closer to sales teams, giving them real-time visibility into earnings, clarity on how their actions affect performance and guidance on where to focus to hit their targets.

According to Dolfin, most sales organisations depend heavily on compensation models that shape priorities, influence operational structure, and communicate strategy to frontline teams.

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Yet in many companies, commission management still relies on spreadsheets, legacy tools, and manual workflows. Plans are frequently adjusted mid-cycle, data is corrected and assignments change, but many systems are not built to handle this constant evolution.

As a result, teams often only arrive at accurate commission figures after weeks of manual reconciliation across departments. This creates inefficiencies and ongoing uncertainty, with revenue teams spending significant time fixing and validating processes that should be more automated and agile, the company says.

Dolfin argues that compensation does more than measure performance it actively drives it. Incentives influence daily sales focus, opportunity structuring and whether strategic priorities are executed effectively. However, many organisations still lack clear visibility into how their compensation plans impact behaviour or performance in real time.

The platform integrates with CRM, ERP and HRIS systems. It claims onboarding times have dropped from as long as six months to just a few weeks, while commission cycles that previously required days of manual validation can now be completed in hours even as business strategies and compensation plans evolve.

Dolfin also provides sales teams with real-time insights into how each deal affects their earnings, their progress toward targets, and the actions needed to improve performance and advance to the next level.

The company highlights AI as a core part of its architecture from the outset, positioning it as a structural advantage over traditional systems that often require external consultants to modify rules or incentive structures. This approach, it says enables new compensation plans to go live within hours, including short-term 48-hour incentive campaigns without dedicated implementation teams.

With the new funding, Dolfin plans to accelerate product development and expand its go-to-market efforts across Europe and the United States. The company is already SOC 2 certified and serves organisations generating more than €851 million ($1 billion) in annual revenue.

“Many teams don’t believe their compensation system is broken. But they spend weeks every quarter, fixing it, explaining it, and finding ways to work around it. We built Dolfin because we knew there was a better way to align people’s ambition with business goals,” said Daniel Seror, CEO and co-founder of Dolfin.

“Incentive compensation has always been complex. What has changed is that we can finally make it simple for the people who use it. Our goal is to help companies design incentives that truly drive performance and give all teams clarity on how revenue is generated and how they can maximise their earnings,” explained Antoni Bardina, CPO and co-founder of Dolfin.