Aura Funerals funding news – London-based Aura Funerals Secures €905k in Funding

Benedict May, Chief Operating Officer from Aura Funerals: “AIN’s continued support speaks volumes about their confidence in our vision to modernise funeral care with compassion and technology. We’ve been at the forefront of innovation in the sector, enabling individuals to personalise final farewells online or by phone saving thousands and easing the emotional and administrative burden. This funding will be instrumental in expanding our services and strengthening our commitment to innovative sustainable end-of-life solutions.”

The company focuses on offering compassionate support and provides helpful planning resources to assist families during tough times. This includes features like funeral plan comparisons. Aura is one of fewer than 30 funeral providers regulated by the FCA, following recent market changes.

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Staff at the company are referred to as ‘Aura Angels’, offering personalised services to their customers. According to Aura, the Aura Angels “listen, help and guide you along the journey. With an Aura Angel, it’s personal. They’ll get to know you and your family, helping you arrange a funeral that truly reflects the person you love. Your Angel will be there to support you every step of the way. They’ll arrange the cremation, handle any paperwork or simply sit and listen.”

The ‘Aura Circle’ is a free membership that gives access to planning tools, workshops, and exclusive content. Members can register their funeral wishes, create a digital life story with their family, and leave messages to be delivered later. Currently, there are 30,000 members in the Aura Circle, where they share stories and join community discussions.

Matthew Louis, senior broker from Angel Investment Network, added: “Aura provides a heartfelt and dignified farewell, ensuring every goodbye is filled with compassion, respect, and simplicity. Angel Investors have truly embraced their vision of disrupting an archaic and confusing market and modernising it with a compassionate approach to supporting those in need. Aura has some great partners for the next stage of its journey.”

The new investment will help Aura Funerals develop key projects, such as digital pre-planning technology, eco-friendly funerals, and using AI in their operations. The company will also expand its end-of-life hub and media to reduce costs and increase brand awareness.

About Aura Funerals

Founded in 2019 by David Jameson and Benedict May, Aura Funerals is changing the funeral care process by making it easier, more affordable, and flexible through digital solutions.