SLAY funding news – Germany-based SLAY Secures $5Million in Seed Funding

The funding will be used to build a social gaming platform for users and developers to generate content and play Pengu, a virtual pet game.

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The company is adding additional features, better experiences, and a developer platform to Pengu, which has over 500k DAUs, so users can create compelling games and content for the game ecosystem.

Fabian Kamberi, SLAY’s Co-Founder and CEO, said: “We believe in a social gaming ecosystem where great products bring people joy while encouraging authentic connections with friends and family. Distribution is the hardest problem in games right now and only happens if you build a shareable platform that facilitates product-led growth. We’ve identified a scalable playbook through Pengu, the perfect place to maximise your creativity and imagination, and have been delighted with the virality and organic growth it’s achieved. We are excited to be announcing today’s investment to help expand the ecosystem, so people can play, stay connected, and create new and exciting content in a positive environment.”

Luca Bocchio, Partner at Accel, added: “We’re excited to continue our partnership with the talented team at SLAY as it looks to expand and strengthen its existing ecosystem and IP. As gaming expands its hold on entertainment and popular culture, the way consumers interact with the medium becomes inherently more social, expanding the market opportunity significantly. We look forward to the next stage of SLAY’s journey.”

About SLAY

SLAY, a social gaming company founded in 2022 by Fabian Kamberi, Jannis Ringwald, and Stefan Quernhorst, is best known for Pengu, a virtual pets app where friends, couples, and families can raise a cute penguin, play fun games, and customise their pet's look and environment.