Ageras acquisition news – Danish Accounting Software fintech Ageras Acquires Storebuddy
Feb 13, 2025 | By Kailee Rainse

Danish fintech Ageras, known for its accounting software, has acquired Storebuddy, a Danish payment reconciliation SaaS company, as it looks to expand into e-commerce. This follows Ageras’ purchase of Shine from Société Générale last year. Ageras now serves over 300,000 small businesses across Europe.
SUMMARY
- Danish fintech Ageras, known for its accounting software, has acquired Storebuddy, a Danish payment reconciliation SaaS company, as it looks to expand into e-commerce.
- Storebuddy helps take the stress out of managing webshop records, so you can trust your financial numbers and run your business confidently.
Founded in 2014, Storebuddy helps businesses like Nordgreen and Watery automate accounting tasks such as reconciling orders, online payments, payouts, fees, and preparing VAT reports.
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Ageras said: As the European e-commerce industry continues to expand, so does the complexity of the related accounting and reporting requirements for online store owners, creating an increasing demand for specialised tools that simplify administration - which is exactly what Storebuddy represents.
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Martin Hegelund, co-founder of Ageras, said that Storebuddy’s software makes “life easier for Danish online store owners by automating time-heavy accounting tasks”.
Lasse Juhl Kirk, co-founder of Storebuddy, said the acquisition would mean that its tech would be brought to more customers beyond Denmark.
About Ageras
Ageras was founded in 2012 by entrepreneurs Rico Andersen and Martin Hegelund, who have over 25 years of experience in building online businesses. It aims to help small businesses succeed by making their administrative tasks simpler.
About Storebuddy
Storebuddy helps take the stress out of managing webshop records, so you can trust your financial numbers and run your business confidently.
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