Ad Signal Funding News -York-Based Ad Signal Secures £3M Funding

The company plans to use the funds to speed up product development and grow its presence in the UK and abroad.

Ad Signal builds AI-powered tools that help broadcasters, content platforms, and post-production teams spot and manage duplicate video and audio files. This helps cut storage costs and lower carbon emissions.

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The digital media industry's carbon impact is often hidden but growing fast, mainly due to large storage needs and streaming systems.

Ad Signal’s tech can find duplicate content down to the millisecond, helping clients stay compliant, organize media better, and avoid storing unnecessary data.

Clients include Sky, Clearcast, and BARB. The company is also behind The Clearcast Library, the official archive for all UK TV adverts.

Foresight’s investment shows its growing interest in media tech, especially solutions that reduce waste and improve efficiency.

“This investment is a major milestone for Ad Signal and a strong endorsement of the vision we've built over the last few years,” said Tom Dunning, Founder and CEO. “With Foresight’s support, we can supercharge the development of our technology and bring new products to market faster. Watch this space – we are about to set a new standard for how content can be understood with a sustainability-focused approach.”

“The combination of a compelling commercial opportunity, whilst also lowering customers’ carbon requirements, hopefully makes this a promising investment for Foresight,” said Samir Rea, Investment Manager at Foresight Group.

“What drew me to Ad Signal was the clarity of its mission and the industry-wide challenges it’s solving — ones I’ve faced first-hand throughout my career in media,” added Tom Toumazis, Non-Executive Chair. “From improving how content is monetised to reducing the cost and environmental impact of storage, the team is tackling issues that matter commercially and sustainably.”

About Ad Signal

Founded in 2018, Ad Signal is a SaaS company offering unique tools for video, image, and audio content—some with strong sustainability benefits. it's mainly focus on the advertising and broadcast industries, our products can help any organization that manages content. Ad Signal is also a founding member of the Digital Sustainability Alliance, which works to raise awareness about the environmental impact of digital media and provide solutions to address it.