
Hasan Sukkar started 11x in 2022. The company builds AI-powered sales agents that work by themselves. The leadership change comes after a report in March said 11x was showing logos of companies on its website that weren’t actually customers.
SUMMARY
- Hasan Sukkar started 11x in 2022. The company builds AI-powered sales agents that work by themselves.
The startup is backed by investors like Andreessen Horowitz and Benchmark.So far, 11x has raised over $70 million in funding.
Sukkar said: “I’ve spent a lot of time thinking about what it takes to go from a fast growing startup to an enduring enterprise grade scale-up, and I have realised that I love building from the ground up.
“It's in my bones. I love 11x and believe in our mission deeply. We have a massive opportunity ahead. But sometimes, loving your company means knowing when to pass the CEO baton for the next leg of the race.
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“Different growth phases demand different leadership strengths. In our early stage, we needed 0-1 energy, fast-paced execution, and incredibly high velocity to define a new category.
“Now as we scale, we require operational rigour, technical depth, and a scalable culture to support our enterprise customers. This transition optimises our leadership for the challenges ahead.”
Sukkar is being replaced as CEO by Prabhav Jain, who is currently the CTO of 11x. Jain joined the company in 2024. He used to work at the US finance company Brex and has also started his own businesses before.
Sukkar said that Jain was an "incredible culture fit”.
Sukkar added: “He's scaled large organisations before. Loves AI. Loves 11x. Loves to win. Cares deeply for people. Is a proven technical and product leader.”
About 11x
11x is an AI-powered platform that helps automate your whole sales development process. It works like a team of digital salespeople who never sleep or take breaks. They work 24/7 to find and qualify leads for you, based on the rules and goals you set.