Yaga Secures €4M To Expand Its Second-hand Fashion Marketplace

As resale becomes mainstream, the global second-hand apparel market is expected to grow from $227B in 2024 to $367B by 2029, positioning Yaga at the heart of this booming sector.

Founded in 2017 in Estonia, Yaga runs South Africa’s leading second-hand fashion platform and is expanding to new markets, drawing over 12 million monthly visits.

The platform ensures secure, user-friendly transactions with escrow payments and localized logistics. Items are priced 50–80% below retail, boosting accessibility and sustainable shopping.

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Yaga aims to grow across Africa and the Middle East, creating seller opportunities while promoting environmentally conscious consumption.

Aune Aunapuu, CEO and founder of Yaga, stated that second-hand fashion is rapidly becoming the go-to option for millions of consumers who value affordability and sustainability.

Our growth in South Africa proves that this is a global movement, not limited to Europe or the US. With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future,

The new funding will help Yaga expand into the Middle East and North Africa, grow its team, and further develop its existing markets.

About Yaga

Yaga is a digital marketplace for second-hand fashion enabling users to buy and sell clothing and accessories securely. With user-friendly features, localised delivery and affordable pricing, the platform promotes sustainable shopping while supporting a growing community of sellers and buyers across multiple regions.