With Fans Like Madonna And Kendall Jenner, German Fashion Brand Saint Sass Secures €4.2M Funding

The round was backed by Infinitas Capital (led by Robin Lauber) and German investor Daniel Bronk. The mix of primary and secondary investment will support Saint Sass's global expansion while keeping the founders in charge.

Vivien Wysocki, Co-Founder of Saint Sass, said: “Saint Sass is the culmination of everything that I have lived and learnt – from fashion to entrepreneurship, and a belief in self-determination. We did not build this brand on budget, but on clarity. Every campaign, product, and line we write is designed to make women feel seen and independent. Our campaigns like RETIRE RICH show that what drives us is turning lived experience into cultural relevance. In this case, making the gender pension gap part of the fashion conversation.

“Robin, the wider team at Infinitas, and Daniel understood that from the beginning. They saw the brand value, trusted our strategy, and most importantly, backed us to think globally.”

Saint Sass is now planning to expand into bras, slips, sleepwear, and swimwear. With a strong focus on social awareness and empowerment, the brand has gained rapid traction across Europe and the U.S., its biggest market, fueled by high-profile celebrity endorsements.

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Robin Lauber, Founder of Infinitas Capital, commented: “Vivien and Larissa are two impressive Founders who have built a brand that captures the zeitgeist with soul and nous. We are proud to be their partner and to support their vision to further drive expansion outside Germany.

“The Founders’ understanding of the intersection of fashion, social awareness, and business has resulted in a brand that resonates with cultural tastemakers, from emerging voices to icons like Madonna. It is a sharp, modern label with the kind of relevance that international markets are hungry for. We are here to help scale it, according to the principles that continue to serve the business well.”

Saint Sass has grown organically with low customer acquisition costs and strong marketing, powered by founders Vivien and Larissa’s personal brands. The company reports healthy financial performance.

The next phase of growth will focus on e-commerce, with plans to explore high-end retail placements in select luxury spaces.

On the product front, Saint Sass is gearing up to launch an expanded fashion lingerie and lifestyle collection.

Larissa Schmid, Co-Founder of Saint Sass, added:“Too many investors across DACH do not think outside those Continental markets, setting our new Partners apart. They also understand that people follow people, not products. That underpins our vision. We remain true to who we are; and now we have the capital and conviction behind us to go global.

“With the US as a key market, we are doubling down on bold design, sharp storytelling, and cultural instinct. As we grow, we will keep doing what has made Saint Sass resonate: creating products and a brand that stands for confidence and self-determination.”

Infinitas Capital and Daniel Bronk have a strong history of successful co-investments. This deal was sourced by Bronk Venture Capital, based in Aachen, Germany, and co-invested in partnership with Infinitas Capital.

Daniel Bronk, Founder of Bronk Venture Capital, concluded: “Having executed numerous investments together, I knew Infinitas would bring the right perspective, resources, and international vision to help Saint Sass scale. As an entrepreneur, I was also drawn to the Founders, who combine creative vision with operational sharpness. Supporting them alongside Infinitas Capital is a commitment to scaling a brand with cultural relevance and global potential.”

About Saint Sass

Founded in 2021 by Vivien Wysocki and Larissa Schmid, Saint Sass is a fashion lingerie brand built on the idea of turning “confidence into design – and design into desire.” The brand blends fashion, influence, and empowerment to create products that celebrate all body types.