Videobot funding news – Turku-based Videobot Secures €2.8 Million in Funding

This funding round was led by Volta Ventures, Expon Capital, and Superhero Capital, adding to the €2.2 million raised in 2023 and €500k from Business Finland's Young Innovative Company program. With a total of €5.5 million in funding, the company is now in a stronger position to grow.

Outlining the concept behind Videobot, Co-founder Matias Mäenpää said: “Videobot goes further than the traditional video, allowing engaging, video-based micro-interactions throughout the user journey on websites and apps as well as facilitating the use of paid ads, physical stores, and beyond. By adding an interactive element to video, we’ve seen that companies using Videobot can experience up to 5x higher conversion rates and increased customer satisfaction.”

Videobot helps businesses create interactive brand experiences by adding features like video branching, easy navigation, custom buttons, forms, and other actions. It also provides built-in analytics to track how well the videos perform and see how they impact the audience at each step.

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The company’s vision focuses on the growing popularity of video content, as people spend an average of 17 hours a week watching videos online.

Videobot explains that this is because the human brain processes visual information very quickly, in just 13 milliseconds, which is more than seven times faster than a blink of an eye.

Frank Maene, managing partner at Volta Ventures said: “Where the arrival of marketing automation via platforms, such as Hubspot and Salesforce, enabled more impactful email campaigns and revolutionised how marketers leveraged lead data, VX is the next logical step in how brands connect with their audience. Videobot is making video-driven customer engagement scalable. Gone are the days of static web pages and chatbots, VX empowers businesses to create interactive video experiences that guide customers through journeys and drive engagement.”

Anssi Kiviranta, Co-founder at Videobot added: “The internet is not cutting out text and images to replace entire websites any time soon. But the time spent consuming video content online often far outweighs the time spent reading text, and this is especially prevalent among today’s most popular social media apps. We’ve already seen marketing methods revolutionised by automation, and VX is undoubtedly the next phase in the history of customer experiences. Seamlessly integrated, interactive video content can boost engagement by guiding users through a personalised journey, drive more impactful ad-campaigns and deliver an enhanced experience.”

The platform analyzes current performance and data to automatically create new Videobot scripts and suggest effective follow-up content.

About Videobot

Videobot, founded in 2022 by Anssi Kiviranta and Matias Mäenpää, is a Finnish SaaS startup that combines short videos and chatbots to improve online customer engagement through its VX platform.