[Funding alert] Paris-based Vibe.co Secures $22.5Million in Series A Round Funding

Read also - UK-based Sitehop Secures £5Million in Seed Funding

The round, led by Singular, also comes with a reinvestment from Elaia Partners and the participation of Sequoia’s Scout Fund, Motier and seasoned Ad Tech investors like Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach.

Raffi Kamber, General Partner & Co Founder at Singular said “Vibe’s growth confirms the SMB market’s massive appetite for streaming advertising - especially as an alternative to classic AdTech duopolies with entrenched players. We believe that Vibe’s unique product, positioning, and vision will make them a leader in this new ecosystem. We are excited to be alongside them,”.

Vibe.co radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.

The process is simple: in just a few clicks, advertisers select which app(s), channel(s), or live sports league(s) to advertise with, target specific audiences, optimize their spend based on performance metrics, upload their creative assets, and go live on TV in 5 minutes.

Vibe.co leadership plans to leverage the fruits of their fundraising efforts to triple the size of their tech & machine learning department, build a large, seasoned sales team (the company achieved the aforementioned figures with very limited sales resources), and set up strategic publisher deals in the next few months. By the end of the year, the company’s employee roster is set to grow from 40 employees to 110.

Read also - Switzerland-based Validation Cloud Secures $5.8Million in Inaugural Funding

Pauline Roux, Managing Partner at Elaia explains : “CTV advertising is one of the few untapped areas for innovation in the advertising industry. The team at Vibe has doubled down on this opportunity and has achieved impressive traction over the past two years. As historic investors, we are thrilled to continue to back Vibe at this Series A round and look forward to being a part of the journey as they continue their strategic expansion in this market.”

Arthur Querou, CEO of Vibe said, “We are just getting started. Vibe is still a very small company compared to the untapped $60B market that US SMBs represent. SMBs are craving new, scalable, performance-focused ad channels and we have proven that our product-driven approach is the right one for this market, both on the supply and demand sides, as Connected TV Advertising fills a real need for diversification, transparency, and performance. We strongly believe that Vibe.co and SMBs will be the #1 revenue driver for TV networks, broadcasters, and streaming apps within the next 5 years. We are committed to build a just and fair ecosystem for them by delivering value in a transparent, unbiased, and efficient way. We’ve only laid down the first bricks for a new TV Advertising ecosystem.”

About Vibe

Vibe has painstakingly eliminated obstacles to entrance in the realm of streaming TV advertising. Vibe can be a valuable strategic partner for traditional media buyers and digital advertisers that are dubious about the effectiveness of TV performance marketing. It can provide profitability and additional value in a market that is too complicated for one person to handle alone.