UpToMore Raises €3M to Launch Easy Investment App In The Netherlands

Backed by a rare UCITS license, UpToMore can operate freely across the EU. Its pricing is highly competitive—just €0.99 per month and 0.1% annually on investments—making it one of the most affordable options in the Netherlands.

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Founded by ex-bankers Karl de Bolster and Michael van Balen, UpToMore was created out of frustration with the complexity and exclusivity of traditional investing. Their goal is to become Europe’s go-to alternative to banks and asset managers within five years.

“Investing has been made unnecessarily complicated and expensive by banks and other asset managers,” says de Bolster. “It’s a shame, because it’s actually a smart supplement to saving, especially now that savings interest rates are lagging behind inflation. We believe that investing should be accessible to everyone, even if you know nothing about it or simply can’t or don’t want to invest the time.”

De Bolster says the app is built for the 95% of people who want to invest but don’t have the time, interest, or expertise to do it themselves.

“Research shows time and again that passive investing outperforms active investing in the long run,” says de Bolster. “With UpToMore, we’re making that strategy accessible to everyone who’s currently stuck with just a savings account.”

UpToMore runs its own fund, so users don’t need a bank, broker, or separate investment account. This simple setup makes investing easier and keeps costs low, making it one of the most affordable apps in the Netherlands.

For example, someone investing €150 a month over 10 years will save significantly on fees compared to other platforms.

The app focuses on one thing: depositing money. That money is then automatically invested using a proven strategy—diversified through ETFs that track the global economy.

“We deliberately built the most boring investment app in the Netherlands,” says co-founder Michael van Balen. “No choices, no risks, and no hassle. With a fixed fee and a simple app that helps you build wealth through the proven principle of ‘passive investing.'”

About UpToMore

Founded in 2020, UpToMore makes investing as easy as saving. The app is designed for everyone—no matter their income or financial knowledge. Users can deposit or withdraw money anytime just like a savings account but with the added benefit of higher growth potential.