Unlimit Appoints Pedro Azevedo As Head Of Sales, EU To Support Next Phase Of Growth In The Region

Based in Lisbon, Portugal Azevedo will oversee Unlimit’s commercial strategy across the European Union, enhancing the company’s regional presence and driving its next phase of growth.

In his new role, Azevedo will lead the scaling of Unlimit’s enterprise sales across Europe, expand strategic partnerships and strengthen relationships with global and regional merchants, financial institutions, and digital platforms.

He brings over a decade of experience in global payments and fintech, with expertise spanning Europe, Latin America and Asia. Combining strategic leadership with hands-on experience in complex, multi-market payment environments including cross-border payments and foreign exchange he has a proven track record of supporting businesses operating at international scale.

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“The European Union is a strategically important growth region for Unlimit, with strong demand for scalable, compliant and intelligent financial infrastructure,” said Wolf Ruzicka Chief Commercial Officer at Unlimit. “Pedro’s deep regional expertise and leadership will be instrumental as we strengthen our regional presence and help customers operate seamlessly across borders.”

In his role, Azevedo will focus on aligning Unlimit’s commercial execution with its broader business strategy, helping enterprises optimize cross-border payments, local acquiring, treasury operations and emerging digital asset use cases, supported by dedicated local teams and market-specific expertise.

“I am excited to join Unlimit at such a pivotal moment in its growth. The company’s strategy of combining strong local presence with a powerful global infrastructure helped it establish itself as a global fintech leader, and I believe this is only the beginning of its success story,” said Pedro Azevedo, Head of Sales, EU at Unlimit. “I look forward to working closely with our customers and partners across Europe and helping them scale internationally with greater speed, resilience, and efficiency.”

About Unlimit

Unlimit is a global payments infrastructure provider for eCommerce, technology companies and beyond. Its mission is to give innovators a simple, seamless financial interface that enables payments to move freely, securely, and invisibly across borders, helping businesses scale internationally with reliable local and cross-border payment solutions.