Ultra funding news – Tallinn-based Ultra Secures €10.8 Million in Funding

The investment was led by NOIA Capital, a Luxembourg-based firm, through its Digital Assets fund.

Gus van Rijckevorsel, CEO at Ultra, said: “The gaming industry has been sitting on the sidelines for decades – too stubborn to change, too afraid to take a risk and think outside the box, and unable to reimagine what the future of gaming could look like. Right now, no one in the gaming industry is happy so why isn’t anyone doing anything about it? We’re here to change that and build a powerhouse that developers, publishers, and players can’t ignore. Today’s fundraise is only just the beginning and this year, we have ambitious plans to break the mold of the traditional game development and distribution cycle and push the boundaries of player experience and ownership. Just as Netflix redefined media consumption, Ultra will transform the gaming industry.”

Ultra believes the growing gaming market needs fresh ways to distribute and engage with content. At the same time, it sees Europe falling behind in new tech areas like digital assets. Ultra aims to bridge these two worlds and lead a tech comeback in Europe.

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Muhammed Yesilhark, CIO at NOIA Capital, said: “Ultra is bringing the kind of bold, disruptive thinking that the gaming industry desperately needs. Gus and his team have a clear vision for the future, backed by a strong tech foundation and a strategic roadmap that puts Ultra in a position to challenge legacy players. At NOIA Capital, we invest in companies that have the leadership and vision to redefine industries, and Ultra is exactly that.”

Ultra will use the new funding to hire top talent, grow and improve its platform, and prepare for future acquisitions. This round also sets the stage for a bigger fundraise later this year.

The funding comes shortly after Maxime van Steenberghe, former partner at Circle Strategies, joined as Chief Operating Officer. He will help bring Ultra’s vision to life — to become the leading gaming platform in Europe and beyond.

About Ultra

Ultra is a next-generation entertainment platform that gives gamers, developers, and creators more control. It runs on eco-friendly blockchain technology to power a better gaming experience.