UK Eco-Cleaning Brand OceanSaver Raises €2.1M To Expand Products And Retail Reach

The funding comes from NPIF II – Mercia Equity Finance, managed by Mercia under the Northern Powerhouse Investment Fund II (NPIF II). The investment will support OceanSaver’s expansion of its product range, entry into additional retail channels, and its ambition to become the UK’s largest eco-cleaning brand.

Rhys Harvey, CEO, says: “The ocean acts as the planet’s life-support system, producing 90% of our oxygen and removing CO2 from the atmosphere. Ocean health begins at home, with what we put down the drain and in the bin. OceanSaver has made a really positive start but still has a long way to go. This funding will enable us to reach out to more customers to show them that little everyday changes really do add up.”

European funding activity in 2025 reflects sustained investor interest in sustainable consumer products and circular-economy technologies, providing context for OceanSaver’s recent raise.

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In Belgium, AmphiStar secured €12.5 million to scale microbial biosurfactants for home- and personal-care applications, directly relevant to OceanSaver’s eco-cleaning segment. Estonia’s ÄIO raised €1 million to develop fermentation-derived ingredients for bio-based consumer goods, while Germany’s everwave attracted funding to expand its AI-driven river-cleaning systems that reduce plastic pollution.

Collectively these 2025 rounds represent roughly €14.5 million in related European activity, underscoring the growing focus on low-impact consumer and environmental solutions. With no comparable UK eco-cleaning investments reported this year, OceanSaver stands out as one of the few domestic players securing new capital in 2025.

Will Schaffer of Mercia Ventures adds: “The UK market for home cleaning and laundry products is worth over £6 billion but trends are changing. As consumers become more concerned about plastic waste and pollution, there is a steady shift toward eco-friendly products. OceanSaver’s products are an appealing choice as they enable consumers to live more sustainably without spending more. The company is well placed to take advantage of the shifting plates and expand its market share.”

Founded in 2018, OceanSaver produces dishwasher tablets, laundry detergents, and cleaning spray refills that compete with leading brands on price and performance while being plastic-free and chemical-free. Its products are already stocked by Tesco, ASDA, Co-op, Waitrose, and Ocado.

The company currently employs 12 staff and plans to double its team within three years, targeting a six-fold turnover increase to €34 million (£30 million) by 2030.

In just two years, OceanSaver has prevented over 15 million pieces of plastic including nearly 1 million bottles and half a million soft packs from reaching oceans, landfills, or incineration. Additionally, 1% of turnover supports the Blue Marine Foundation, the UK’s largest ocean charity.

Following the May launch of its Pearl dishwasher tablets, OceanSaver has grown turnover by over 60% in the past 12 months, becoming the UK’s fastest-growing dishwasher and laundry brand.

Lizzy Upton, Senior Investment Manager at the British Business Bank, says: “Driving forward the sustainable economy is one of the core aims of NPIF II, ensuring we’re supporting businesses that are creating real-world solutions to the growing threat of climate change. All from a Yorkshire base, OceanSaver is doing exactly this, catering to growing consumer demand while providing a product that better protects our planet. Our region is full of forward-thinking, eco-conscious businesses, and NPIF II is primed to continue supporting them.”

About OceanSaver

OceanSaver helps protect oceans from plastic and harmful chemicals. Its plant-based, plastic-free cleaning refills work as well as leading brands while keeping marine life safe. From dishwashing to laundry and home cleaning, OceanSaver makes sustainable living easy and effective.