UK AI Creative Tech Startup Zero One Creative Secures €500k Funding

EWOR is led by successful unicorn builders, including the exited founders of SumUp and Adjust, and recently increased its investment amount to €500,000 for its top “traction fellows” — with 01C becoming the first to receive it.

Founded in 2023, Zero One Creative brings together a powerhouse team with deep experience in AI, film, VFX, and immersive media.

The founding trio includes Ashkan Dabbagh, an Oxford-trained AI expert with a background at Warner Bros., Amazon Studios, and DNEG (Interstellar, Dune); James Elkin, a former RAF aircraft technician turned VFX artist who’s worked on content for Sky, BBC, and Netflix; and Rupert Aspden, whose career in production and operations spans BBC, Disney, Amazon, and 20th Century Fox.

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With this funding, the team plans to innovate at the intersection of creativity and technology, aiming to redefine how immersive storytelling is created using AI.

The creative industries are struggling with slow, fragmented workflows, where constant reformatting and incompatible tools often stall progress. Even great ideas get stuck in technical silos, costing time, money, and momentum.

Zero One Creative (01C) is tackling this with AMARA, its AI-powered platform designed to streamline the entire creative process. AMARA offers a unified, intelligent interface where creators can brainstorm, build and launch content across different media formats.

Its smart backend automatically handles optimisation and format conversion, enabling faster production, scalable storytelling, and a smoother creative flow — all while keeping creators at the centre.

According to Ashkan Dabbagh, CEO of Zero One Creative, creative flow is the most valuable currency in any production. “When you lose it to the fragmentation of the current tools landscape, you lose the magic. AMARA was built to protect that flow so creators can move from idea to execution without breaking rhythm.”

Before going public, AMARA was used in-house to produce over 10 viral campaigns, generating 40 million+ views for brands like McLaren, eBay, Twix, and Starcloud. All this traction came organically, powered by word of mouth and returning clients.

Zero One Creative has also gained recognition from leading startup programs. It's a finalist in Oxford University’s OX1 Incubator (top 1% of 140 startups), winner of the 2024 Oxbridge AI Challenge (selected from 200+ Oxford and Cambridge startups), and is supported by Microsoft for Startups, Google for Startups, and the NVIDIA Inception Program.

About Zero One Creative

Zero One Creative is a startup driven by big ideas and a passionate team. They use advanced technologies and machine learning to simplify content creation.Their platform helps cut production costs, speed up delivery, and bring animation, gaming and immersive media together in one seamless workflow.