TRAIT Funding News – TRAIT Secures €1 Million Seed Funding for Empathetic AI Training Platform

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The Berlin-based start-up’s mission is to help people achieve their individual training goals and lead a more sustainably active and fulfilling life. At the heart of the company is the desire to marry science-based training with a sense of community. The team’s research indicated that people weren’t reaching their goals due to a lack of statistics or workouts, but because either their plans lacked flexibility, or they didn’t have the support network when they needed it. These are two key issues that TRAIT is addressing, so that when life gets in the way, nobody gets left behind.

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Rebranded as “TRAIT”, the start-up has relaunched its training app for runners today. The previous version of the app achieved significant growth – the downloads increased by 178% annually – by convincing with highly individualized running training plans and a virtual coach. Building on this, the team around founders Raphael Jung and Matthias Ettrich aims to provide runners with even more tailored support.

The seed funding enables TRAIT to realize their vision of an empathetic and adaptive training environment that is not only focused on performance, but also on the well-being of the runners. The founders want to set a new industry standard by emphasising the importance of human interaction and social support.

Johannes Dierkes, Investment Manager at HTGF, says, “We are excited about TRAIT’s vision and approach to creating an empathetic and adaptive AI training platform for athletes. It’s designed to strengthen individuals not just physically, but also mentally.”

About TRAIT

TRAIT is based in Berlin and was founded by Raphael Jung and Matthias Ettrich. Since 2021, the company operated under the name “Twaiv” and focused on AI-generated, adaptive training plans, before relaunching under the name TRAIT in July 2024. Since its inception, the company has experienced rapid growth with an annual increase in downloads of 178%. Trait has raised around 1 million € in seed funding from HTGF, the angel club better ventures and other investors.