Track Titan Secures $5M For AI-Powered Motorsport Tracking Platform

Other investors include Colton Parayko, Trevoh Chalobah, Sequel, Martin Hoffmann, and Emmanuel Tahar. Existing investor APX backed by Axel Springer SE and Porsche AG also joined the round, increasing its earlier pre-seed investment.

Motorsport is a large global market, with more than 1 billion fans, over 190 million people playing racing games on console and PC each month, and more than 90 million hobby drivers visiting race tracks.

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Track Titan aims to serve this broad community by offering an AI-powered coaching and community platform for gamers and drivers of all skill levels.

The company was founded in 2021 by Max Teichert, a gamer-turned-professional racer who started his career through the Gran Turismo Academy. Track Titan’s mission is to make the type of elite training he received available to a much wider audience.

Using its AI coach, Track Titan provides detailed feedback to help players cut lap times in games such as EA’s F1 series and iRacing, as well as in real-world driving. Users typically improve their fastest lap by more than half a second after their first session. The platform now has over 200,000 users and has grown its annual recurring revenue tenfold in the past two years.

Our ambition at Track Titan is to be the Strava for motorsport - a rich community where people can further their passion for racing whilst building a true sense of belonging. Having these investors on board means we can unlock a new level for this technology and what it can deliver for the hundreds of thousands of people who already use it,

Teichert said his goal is to take the insights and support usually reserved for professional racers and make them accessible to the 190 million people who race online and the 90 million hobby drivers who visit real tracks.

Track Titan also works with hardware makers like MOZA and Fanatec to integrate its software into sim-racing equipment, improving immersion and performance analysis.

Although the platform is mainly aimed at “ambitious amateurs” who want to improve their skills and connect with a global community, professional racing teams have also begun using it, adding Track Titan’s AI tools to their off-track training.

In response, the company plans to keep expanding its AI capabilities to support the increasing number of elite drivers and coaches incorporating the platform into their preparation.