Tipple Raises €4 Million To Fix The Global Booze Supply Chain

When Eoin Bara started exporting his brand, Mór Irish Gin, he was struck by how outdated the €1.3 trillion global alcohol trade remained still dependent on emails, spreadsheets, and phone calls.

The round was led by Quadri Ventures, with support from Form Ventures and 7percent Ventures.

"I watched bars struggle to understand their margins, suppliers drown in admin for months, and brands operate completely blind to where their products were actually selling," said Eoin Bara. "Despite being one of the world’s largest industries, alcohol distribution is stuck in the dark ages."

Founded in 2022, Tipple is building digital infrastructure for the global alcohol industry, streamlining procurement, logistics, and payments for stakeholders ranging from international brands and distributors to local bars.

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Born from founder Eoin Bara’s experience with cross-border alcohol distribution, Tipple’s mission is to power one in five industry transactions worldwide.

Despite spanning 190+ countries, the alcohol market still relies on manual processes, fragmented systems, and opaque data. Outdated logistics, poor transparency, and inefficient payments continue to burden producers, distributors, and retailers.

Tipple is reimagining this ecosystem with a scalable, tech-first platform designed to deliver efficiency, transparency, and trust across the supply chain.

"When you’ve actually lived the problem, you understand it differently," Bara explained. "Tipple isn’t just building a feature, we’re building the foundational rails for an industry that’s ripe for transformation."

Tipple now works with over 500 brands, including three of the world’s top 10 alcohol companies such as Diageo and Brown-Forman, as well as fast-growing players like AU Vodka.

The Seed funding will fuel Tipple’s international expansion and strengthen its technical integrations supporting its mission to modernize the alcohol industry. By streamlining operations, Tipple aims to tackle inefficiencies that cost businesses millions each year in wasted time, errors and missed opportunities.

"Tipple is tackling one of the largest problems in one of the world’s largest, yet most antiquated industries," said Andrew Drylie, Principal at Quadri Ventures.

"Success can only be achieved through a deep level of domain expertise. The Tipple team possesses a blend of technical and market knowledge that is hard to come by. We are confident that Tipple has the potential to become the infrastructure standard for the global alcohol supply chain," Drylie added.

About Tipple

Founded in 2022, Tipple enables alcohol brands to sell directly to consumers across 11 European countries. By managing taxes and logistics Tipple simplifies cross-border sales helping brands focus on growth while expanding their reach and connecting seamlessly with consumers in a traditionally complex and fragmented market.