Funding

Tilt funding news – London-based Tilt Secures €16.1 Million in Series A Round Funding

Aug 23, 2024 | By Startup Rise EU

Tilt funding news - London-based Tilt Secures €16.1 Million in Series A Round Funding

Tilt, an app that aims to give digital natives a category-defining retail experience, raises €16.1 million. Leading the Series A round was Balderton Capital, with participation from TQ Ventures, Earlybird, and Seedcamp, along with other current investors.

SUMMARY

  • Tilt, an app that aims to give digital natives a category-defining retail experience, raises €16.1 million.
  • Tilt: For the past 20 years, online shopping has been the same dull experience.

Tilt, a real-time shopping platform, was founded by Neil Shah and Abhi Thanendran, two early ex-Revolut workers, with the goal of redefining the ecommerce industry by dominating the global fashion scene.

It is reinstating the human aspect through real-time conversations and community engagement, guaranteeing the experience is both authentic and enjoyable, according to its founders. Tilt is revolutionizing how we buy and sell online.  

With this money, it will be able to achieve its aim of being the most popular fashion app. It offers a variety of real-time shopping formats, each with a special twist that helps consumers locate the best deals and sellers sell quickly.

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Neil Shah, a co-founder, was the fifth employee at Revolut, where he oversaw the authorizations and foreign expansion departments. Revolut hired its first thirty employees, including its CEO and co-founder Abhi Thanendran, a former quant at New York hedge funds who became the company's first data scientist. He then established and oversaw the data team.

Tilt's co-founder and CEO, Abhi Thanendran, stated, "Tilt has an immensely exciting journey ahead of it." We are overjoyed to have the support of our current investors in this round as well as the outstanding staff at Balderton Capital. We will be able to increase the staff, scale the Tilt platform, and strengthen our ties to our rapidly expanding community with this funding.

It tackles a number of significant issues with the state of e-commerce today. Conventional online buying, for instance, may come out as distant and impersonal. For purchasers, this results in a passive and frequently irritating experience. Furthermore, most e-commerce platforms are static, so they lack the urgency and engagement needed to significantly increase sales for merchants.

Neil Shah, Tilt Co-Founder said, “Our vision goes beyond simply enhancing the resale shopping experience; we are committed to building the most vibrant community in live commerce worldwide. This funding will ensure we innovate further, making each live stream not just a transaction, but a truly engaging and enjoyable experience,”. 

Daniel Waterhouse, Partner at Balderton Capital, added: “Tilt has cracked live shopping in the UK: Adding over half a million users within their first year of launch – something which many of the big players have failed at despite successes in Asia. With Neil and Abhi’s relentless focus on innovative features and community engagement to deliver the best experiences for buyers and sellers alike, we’re excited to work with the team to take Tilt to the next level.”

About Tilt

Tilt: For the past 20 years, online shopping has been the same dull experience. A seismic shift in consumer culture is occurring as a new generation of young adults enters the globe. They are inventing to get them there while projecting this forward ten years. Their goal is to give digital native shoppers an unparalleled online shopping experience.

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