The Artists Collective Launches As Artist-Led Investment Platform

The platform unites well-known cultural figures such as Maya Jama, Daniel Kaluuya, Jack Whitehall, Roman Kemp, and Tom Grennan with experienced venture investors to support founders. Its approach blends capital with access to influential networks offering hands-on, practical support.

Founded by brothers Fergus and Ruari Bell of The Players Fund the collective aims to foster long-term collaboration between artists and entrepreneurs, improving access to the creative and entertainment sectors through sustained engagement rather than short-term promotion.

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Ruari Bell, Managing Partner at The Artists Collective, commented: Artists want a trusted home to invest together, learn together and support founders where it actually counts. We aim to do the work quietly and let the results speak for themselves. We're bringing The Players Fund's approach to artists - pairing capital with targeted support that drives tangible results. TAC sits inside The Players Fund's ecosystem and invest alongside our athlete network.

Investments are made through the personal portfolios of participating artists, with fund management handled by The Players Fund team.

The collective typically invests between £50,000 and £300,000 in Seed and Series A companies across sectors including AI, B2B software, cybersecurity, fintech, healthtech, and media, with a primary focus on the UK and Europe. It has co-invested alongside firms such as Andreessen Horowitz, Accel, SV Angel and Seedcamp.

Beyond capital participating artists support portfolio companies through introductions and commercial opportunities to help accelerate growth. The launch brings together multiple artist investor groups into a single platform aimed at strengthening founder support and expanding artist participation in venture investing across the UK .