[Funding alert] Amsterdam-based Consumer Research Startup Tellet Secures €400K in Pre-Seed Funding
Dec 18, 2023 | By Oliver Bennett

Tellet, a consumer research startup based in Amsterdam, secures €400K in pre-seed funding. According to the business, this funding is an important step towards its goal of using artificial intelligence to democratise consumer research.
The oversubscribed funding round for Tellet was supported by angel investors with industry experience, including Peter Kaas (Ommm Ventures), Harald Lamberts (Essense), Dirk Jan Dokman and Jaap van Gent (formerly CX Company), Declan O'Reilly (Empathy Research), and the three founders of Pointer Brand Protection.
Read also - Lausanne-based Mitochondrial Therapeutics Company Vandria Secures $20.6M in Series A Round Funding
Tellet's platform utilises artificial intelligence (AI) to conduct and analyse consumer research interviews, giving professionals in product development, market research, customer experience, and academics a useful tool.
RECOMMENDED FOR YOU
Graftcode Raises €2.1M Led by Hard2beat To Simplify Software Integration
Oliver Bennett
Apr 15, 2026
[Funding alert] London-based Fintech Startup Scaleup Finance Raises over €7.4 Million in Funding
Oliver Bennett
Mar 27, 2024
Sweden’s Cytely Secures €3M To Scale Its Smart Microscopy Platform
Kailee Rainse
Oct 24, 2025
Merik te Grotenhuis, a seasoned researcher who effectively left CG Research in 2021 to join Norstat, serves as the startup's CEO. Together with CTO Pim Verbij, CCO Greg Burke, and CPO Luc Maas, the team offers a variety of specialised knowledge to the powered by AI consumer research platform.
Reads also - Milan-based nCore Secures EUR2M in Funding
According to Tellet, the most recent funding puts the business in a position to accomplish its objective of developing the "world's best" AI interviewer and setting a new benchmark for AI-driven consumer research that encourages people to be really themselves.
Co-founder Merik te Grotenhuis says, “This funding is a validation of our vision to transform how businesses understand their customers. With Tellet, we are not just collecting data; we are uncovering stories, emotions and the true voice of the consumer.”
About Tellet
Tellet is the most robust and user-friendly AI interviewing tool available today. To improve your understanding, develop a deeper grasp, and provide your clients the truth, schedule a demo right away.
Read also - Ukraine-based Hackless Secures $1.2M in Funding
Recommended Stories for You
Orus Energy funding news – France-based Orus Energy Secures €2.2 Million in Pre-Seed Funding
Oliver Bennett Jul 5, 2024





