Talon.One Secures €114M To Boost AI-Powered Loyalty And Promotions

The round was led by new investors Silversmith Capital Partners and Meritech Capital, with continued support from existing investor CRV.

The funds will be used to enhance Talon.One’s AI capabilities, deliver predictive insights, and expand its enterprise features across industries.

“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands,” said Christoph Gerber, Co-founder and CEO of Talon.One. “We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.”

Founded in 2015, Talon.One operates globally with teams in Berlin, London, Boston, and Singapore, serving over 270 customers across North America, Europe, and APAC.

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Talon.One offers a unified platform for loyalty, promotions, and gamification. It helps businesses create personalized and profitable incentive programs using data from any source.

Top brands like H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, and Nordstrom use Talon.One to power their customer engagement strategies.

“This next chapter will be all about scale and execution,” added Sebastian Haas, Co-founder and COO. “With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.”

Talon.One believes that personalized, data-driven incentive strategies are becoming a top priority for companies, as they’re now seen as powerful tools to boost ROI and build long-term customer loyalty.

Their research shows that brands increasingly recognize the value of combining loyalty and promotion programs—leading to stronger revenue growth, better customer retention, improved data collection, and higher marketing ROI.

Today, incentive programs are no longer viewed as just expenses but as key drivers of value in a competitive market.

“Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment,” said Reid Christian, General Partner at CRV.

Talon.One’s platform helps marketing and product teams easily create and manage all types of incentives—whether it’s discounts, loyalty programs, cashback offers, or gamified experiences—within one unified system.

Its headless architecture, powerful Rule Engine, and partner integrations make it simple to deploy across both online and in-store channels without the need for custom development.

“Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises,” added Alex Clayton, General Partner at Meritech Capital.

Talon.One partners with platforms like Braze and Shopify—where it’s currently the only enterprise-grade promotions and loyalty engine available.

Built to work with any tech stack, Talon.One offers a scalable solution for a wide range of industries, including retail, quick-service restaurants (QSR), grocery chains, and financial services.

“Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure,” said Sri Rao, General Partner at Silversmith Capital Partners. “They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth.”

About Talon.One

Talon.One is a powerful incentives platform that combines loyalty, promotions, and gamification in one system. Built for security and scalability, it helps businesses create personalized, data-driven programs that boost customer engagement and drive revenue—turning promotions into a strategic growth tool.