TAGGRS funding news – Amsterdam-based TAGGRS Secures €2Million in Growth Funding

Niels Olivier, co-founder and CEO of TAGGRS, says, “Founded just a year ago, over 6,000 companies and 400 marketing agencies across more than 80 countries worldwide have already implemented our software. Partnering with No Such Ventures allows us to accelerate the global rollout of our software and achieve our mission of empowering digital marketers and every company with the most accessible server-side tracking software.”

Support from No Such Ventures

Along with the funding, No Such Ventures will provide it access to a network of tech and marketing experts to help the company reach its growth goals.

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Arjan Griffioen, investor at No Such Ventures, says, “TAGGRS’ solution, born from the grounded experience of its pragmatic founders, focuses on accessibility and quality. The product is intuitive, receives outstanding customer feedback, and experiences nearly no churn. We look forward to supporting TAGGRS on their growth journey.”

Server-Side Tracking for All Businesses

As privacy rules tighten and third-party cookies are phased out, companies need new ways to track user data. Server-side tracking solves this by collecting data directly from servers which improves privacy and accuracy.

Businesses using this method typically see a 15-20% increase in data quality and volume, making their advertising more effective.

Co-founder Jorjan Jorritsma says, “We provide a plug-and-play solution for server-side tracking, combined with analytics for deep insights into your data, enabling organisations to make decisions based on reliable data.”

About TAGGRS

TAGGRS was founded in 2022 by Niels Olivier, Steven Hooisma, Jorjan Jorritsma, and Niek Schlepers. It’s a software that helps businesses, advertisers, and agencies track and analyze website data.

The tool helps users understand customer behavior and improve website and campaign performance. The company plans to expand its features to keep up with changes in digital marketing, helping businesses get the most out of their data tracking.