Swedish SaaS Company Flowbox Acquires Danish Dreaminfluence

Founded in 2018, Dreaminfluence offers a top influencer marketing platform used by over 200 brands, including Estée Lauder, Mondelēz, and DK Company. Its curated creator network, real-time campaign tracking, content management, and seamless payment tools streamline collaboration between brands and influencers.

The acquisition supports Flowbox’s international expansion, building on its 2022 merger with Spanish company Photoslurp and reinforces its position as Europe’s leading UGC platform broadening its services for the growing creator-driven market.

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Eulogi Bordas, CEO of Flowbox, commented: This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe. More than 80 per cent of Flowbox’s customers already work with content creators. By integrating Dreaminfluence’s UGC creator network with our platform, we’re building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content.

It’s not just about technology it’s about fostering an ecosystem where brands and communities grow together through storytelling and measurable impact.

Post-acquisition, Flowbox serves over 1,000 customers, generates nearly €9 million in ARR, and employs 60+ staff across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen.

Mads Wedderkopp, CEO of Dreaminfluence, added: Over the past year, several buyers expressed interest in Dreaminfluence, but Flowbox quickly stood out as the best match. Creators and influencer marketing are central to Flowbox’s vision and growth strategy, and I couldn’t imagine a better home for our team and product. Our cultures share many similarities, and the synergies between our platforms are immense.

Wedderkopp will assume the role of Chief Revenue Officer at Flowbox. Dreaminfluence’s largest shareholder is Danish brand incubator Blazar Capital, while post-acquisition, Flowbox’s principal shareholders are founder Marcus Carloni and Norwegian growth equity firm Viking Growth.

Eivind Bergsmyr, chairman of the board of Flowbox and partner at Viking Growth, shared: The acquisition of Dreaminfluence solidifies Flowbox’s ambition to serve our customers with a broader product portfolio in line with our growth strategy. The acquisition increases our size and power to execute. The combined company will be a strong supplier and partner to our customers across Europe and Latin America.

Flowbox is an award-winning SaaS platform that enables brands to capture and showcase authentic user-generated content (UGC) across digital channels—from social media to e-commerce boosting engagement, social proof, and sales. Trusted by G-STAR, Desigual, Decathlon, and Intersport, it offers AI-driven automation, enterprise-grade tools, flexible integrations, real-time analytics, and multi-platform support.

About Flowbox

Flowbox is an award-winning SaaS UGC platform that helps brands collect, moderate, and share social content across websites, e-commerce, and social channels. Founded in 2016 and merged with Photoslurp in 2022, Flowbox serves 850+ customers across 40 markets, driving engagement, social proof, and sales with AI-powered tools..