Subbyx Secures €30M Series A To Expand Subscription Model In Europe

The round was led by Systemiq Capital, with participation from existing investor Azimut, while Flashpoint provided venture debt to support the expansion of Subbyx’s device portfolio.

Founded in 2024, Subbyx builds infrastructure that helps businesses move from ownership-based sales to subscription-based models, enabling products to be offered through flexible, recurring payments.

At the core of its platform is Subbyx Builder, an AI-powered system that allows merchants and enterprises to convert traditional sales into subscription revenue streams and manage the full subscription lifecycle from end to end.

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The new funding will support Subbyx’s international expansion, with Sweden chosen as its first market outside Italy. The company is focusing on regions with strong circular economy adoption, in line with its goal of extending product lifecycles and encouraging reuse.

Our goal is to provide the operating system for the access economy. We have built an infrastructure layer that enables businesses to transition from transactional to subscription-based models, and we are now scaling it to meet growing market demand, said Filippo Rocca, CEO and founder of Subbyx.

About Subbyx

Subbyx is a tech company that offers device subscriptions instead of buying. Users can access new, used, or refurbished products on flexible plans. The platform helps reduce waste by reusing and refurbishing devices, while allowing customers to cancel anytime with no long-term contracts.